Games
Shop Defense
Win customers with memes, charm and strategy
Genre: Mobile Strategy · Shop Simulation
Imagine that ice cream isn’t an impulse buy anymore. Customers carry Buy-Blockers—“unhealthy,” “too expensive,” “too cold.”
How can a small ice cream shop stay afloat?
With some shop management and marketing. Ice cream has plenty of Reasons to Buy—deliver them via Voice, Flyers, Digital, Outdoor, Radio, and Memes. Each Reason to Buy removes one blocker: bring the counter to zero and the customer buys.
Balance your budget and your Energy (work stamina)—and prove that sweet success is real (before it melts).
Features:
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Reasons vs Buy-Blockers: 1 Reason = −1 Buy-Blocker. Voice / Flyers / Digital: Reasons per second. Outdoor: Burst. Radio / Memes: Instant (sets Buy-Blockers to 0).
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Economy first: manage cash flow, pricing, inventory, and campaign budgets; keep debt under control.
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Energy (work stamina): earned weekly from lifestyle choices and days off; spent to run campaigns and create memes; rest to recover.
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Staff: hire specialists to optimize campaigns, deter theft, and boost customer loyalty.
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Investors: raise cash by selling a slice of your shop—short-term boost vs long-term profit.
Game Screenshots
Edfinite Games is an independent game studio based in Berlin, focused on turning complex topics into intuitive, engaging gameplay.
Our mission is to make financial education fun and accessible — through games that are smart, playful, and deeply human.
We started with Shop Defense, a mobile strategy game where players run a virtual shop, influence customers, and juggle money, energy, and decisions.It’s a light-hearted simulation with serious ideas underneath — and just the beginning of our journey.
We're building games that help people understand money, business, and choices in everyday life — not through lectures, but through play.
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